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Giggly Squad podcast lands SiriusXM deal after $150M bidding war

Hannah Berner and Paige DeSorbo signed a new multi-year deal with SiriusXM for their podcast Giggly Squad. Three suitors competed for the show, with offers reaching $150 million before SiriusXM won out, per The Ankler’s reporting.

Why it matters. Podcast talent now has leverage to command nine-figure valuations from platforms competing for exclusive audio deals.

Signal from The Ankler · Natalie Jarvey · read the original.

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