Perplexity builds out creator-marketing role with multi-million budget
Perplexity quietly filled a creator-marketing lead role paying $175,000 to $225,000, overseeing campaigns past 100 creators and reviewing “builds” made with Perplexity Computer for authenticity, per Digiday.
Why it matters. Creators who can demonstrate credible product use, not just endorse it, gain leverage with AI platforms wary of the backlash OpenAI faced this summer.
Signal from digiday.com · Krystal Scanlon, Seb Joseph · read the original.
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