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Lowe’s Media Network adds Ipsos measurement, new ad partners

Marketing Dive’s Chris Kelly reports that Lowe’s Media Network is expanding onto Roku, DoorDash, Reddit, TikTok and YouTube while partnering with Ipsos for independent incrementality measurement, including marketing mix modeling and agile attribution.

Why it matters. Advertisers gain a third-party incrementality check that retail media buyers have demanded for years, rather than relying on self-graded platform metrics from Meta, Google and Amazon.

Signal from marketingdive.com · Chris Kelly · read the original.

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