Justin Chin

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Coverage

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Retail media execs push past ROAS as measurement standard

Adweek’s Justin Chin reports that at ADWEEK House, retail and travel media executives from Albertsons, Simon Property Group, Marriott and others argued that single metrics like ROAS are unreliable, urging incrementality, foot traffic and multi-point measurement instead.

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CVS and Revlon execs map ‘trip missions’ for holiday shoppers

Adweek’s Justin Chin reports that at an Adweek House panel co-hosted with CVS Media Exchange, Wendy Liebmann of WSL, Gretchen Reisner of CVS Media Exchange, and Revlon’s Kelly Solomon discussed how retail media data can identify distinct holiday “trip missions.”

Oct 13

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OpenAI, IAS detail ad guardrails for ChatGPT at Adweek panel

Adweek’s Justin Chin reports that OpenAI’s Samantha Jacobson and IAS CEO Lidiane Jones discussed how ChatGPT separates its organic and advertising models, with IAS overseeing whether guardrails around sensitive conversations are honored.

Oct 12