Daddy Yankee, Visa back vertical microseries on aTwist for new album

Variety’s Isabelle Farina reports that Daddy Yankee partnered with vertical media studio aTwist and Visa to launch “La Postal: Written in the Dance,” a microseries promoting his album, releasing on his YouTube channel and aTwist on November 3.

Why it matters. Brands like Visa gain a new vertical-video branded-entertainment format to reach fans, extending ad spend beyond traditional music marketing channels.

Signal from variety.com · Isabelle Farina · read the original.

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