Creator agency LV8 merges with Mirage, raises high eight figures
Adweek’s Mark Stenberg reports that LV8 is merging with sister firm Mirage Digital and raising a “high eight figures” round from Velocity Capital Management, forming a combined creator agency under the LV8 brand with Griffin Haddrill as CEO.
Why it matters. The deal gives Velocity Capital a stake in a creator-economy agency now generating high eight figures in annual revenue, a bet that consolidation scales faster than organic growth.
Signal from adweek.com · Mark Stenberg · read the original.
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