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Dentsu Creative wins expanded Diageo trade and shopper marketing role

Adweek’s Christopher Cicchiello reports that Dentsu Creative won Diageo’s U.S. trade and shopper marketing business after a competitive review, consolidating work previously spread across multiple agencies and extending a 25-year client relationship.

Why it matters. Diageo’s consolidation under one agency narrows the field of shops competing for its shopper marketing dollars.

Signal from adweek.com · Christopher Cicchiello · read the original.

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Holdco earnings calls show pitches are no longer one-size-fits-all

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Omnicom says IPG integration nearly done as growth accelerates

Digiday’s Michael Bürgi reports that Omnicom’s third-quarter organic revenue grew 7.2% year-over-year, up from 6.1% in Q2 and 3.9% in Q1, as CEO John Wren said the IPG integration is nearly complete. Total revenue hit $6.42 billion, with operating margin rising to 18.2%.