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Omnicom says IPG integration nearly done as growth accelerates

Digiday’s Michael Bürgi reports that Omnicom’s third-quarter organic revenue grew 7.2% year-over-year, up from 6.1% in Q2 and 3.9% in Q1, as CEO John Wren said the IPG integration is nearly complete. Total revenue hit $6.42 billion, with operating margin rising to 18.2%.

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Holdco earnings calls show pitches are no longer one-size-fits-all

Holdco earnings calls show pitches are no longer one-size-fits-all

Digiday’s Seb Joseph reports that holdco earnings calls reveal pitching has fragmented: Havas’s François Laroze cited integrated pitches, Publicis’s Arthur Sadoun described tighter two-holdco contests replacing full beauty parades, and Omnicom’s John Wren focused on tech-investment value.

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Dentsu Creative wins expanded Diageo trade and shopper marketing role

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