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Holdco earnings calls show pitches are no longer one-size-fits-all

Digiday’s Seb Joseph reports that holdco earnings calls reveal pitching has fragmented: Havas’s François Laroze cited integrated pitches, Publicis’s Arthur Sadoun described tighter two-holdco contests replacing full beauty parades, and Omnicom’s John Wren focused on tech-investment value.

Why it matters. Advertisers now set pitch formats to favor the holdco strengths they already prefer, forcing holdcos to compete on narrower, self-defined terms rather than a common process.

Signal from digiday.com · Seb Joseph · read the original.

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