Design Anthology built a luxury media brand by refusing to scale

Simon Owens’s Media Newsletter reports that Design Anthology, founded in 2014 to cover Asia-Pacific design, has grown into print, digital subscriptions, advertising, events, and a YouTube channel with more than half a million subscribers.

Why it matters. Niche publishers can use scarcity and affluent-audience targeting rather than scale to command premium advertising rates.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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