Disney+ ad tier tops 4,000 EMEA brands, UK revenue up 80%
Advanced Television’s Nik Roseveare reports that Disney Advertising used its UK Upfront event in London to reveal more than 4,000 brands have advertised on Disney+ across EMEA since the ad tier launched in 2023.
Why it matters. Disney’s expanding Audience Graph and Compass tools give advertisers unified planning and measurement across its ecosystem, deepening reliance on Disney’s own currency rather than third-party verification.
Signal from advanced-television.com · Nik Roseveare · read the original.
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