medianexis.
medianexis.
Subscribe

Disney signs development deal with YouTube kids giant Like Nastya

Disney inked a content and development pact with Like Nastya, its first such deal with a major kids creator, covering an animated preschool series for Disney Jr. and Disney+ plus new live-action content for kids, tweens and teens.

Why it matters. Disney gains a direct line to Like Nastya’s 450 million YouTube subscribers, extending a pattern of studios licensing built-in creator audiences rather than building kids’ franchises from scratch.

Signal from deadline.com · Denise Petski · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

Creators start pitching AEO metrics, not just view counts

Digiday reports that creator pitches are shifting toward proving citation in AI-generated answers, not just audience reach.

NPR signs Newton and Roose for new AI video podcast

NPR is launching “Machine Gods,” a twice-weekly video podcast on AI hosted by Casey Newton and Kevin Roose, debuting in October.

IAB study: young shoppers want AI to cite creators, but it rarely sways purchases

IAB’s Creator Signal survey of 2,200 AI shoppers found 65% of Gen Z and millennials prefer chatbot recommendations that cite creators, while just 29% said creator citations actually increased their likelihood to buy.