Disney signs development deal with YouTube kids giant Like Nastya

Deadline’s Denise Petski reports that Disney inked a content and development pact with Like Nastya, its first such deal with a major kids creator, covering an animated preschool series for Disney Jr. and Disney+ plus new live-action content for kids, tweens and teens.

Why it matters. Disney gains a direct line to Like Nastya’s 450 million YouTube subscribers, extending a pattern of studios licensing built-in creator audiences rather than building kids’ franchises from scratch.

Signal from deadline.com · Denise Petski · read the original.

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