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Disney taps Dhar Mann, Nastya to reach kids where they already watch

Variety’s Leo Barraclough reports that Disney Kids & Family president Ayo Davis told a MipJunior panel the studio is partnering with creators like Dhar Mann and Nastya to reach young viewers now splitting attention between “Bluey” and “Squid Game.”

Why it matters. Legacy kids studios gain a path into creator-native audiences by licensing IP-style storytelling arrangements with YouTube-born talent rather than competing against them for attention.

Signal from variety.com · Leo Barraclough · read the original.

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