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Meta’s AI chief credits his meme feed with juicing Muse’s growth

Business Insider’s Truman Dickerson reports that Alexandr Wang, Meta’s chief AI officer, said his chaotic X posts about Muse, the company’s AI assistant, were a deliberate bid to make Meta “cool again.”

Why it matters. Marketers now have a live case for executives running unfiltered personal accounts as a growth channel, since Wang ties his meme posting directly to Muse’s app-store surge.

Signal from businessinsider.com · Truman Dickerson · read the original.

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