Dolby’s OptiView brings behavior-targeted ad personalization to live sports streams
Awful Announcing’s Manny Soloway reports that The Seahawks are first to use Dolby OptiView, which cuts stream latency and lets partners target ads based on viewer behavior. NFL+, Endeavor Streaming, Kiswe and ViewLift are also adopting it.
Why it matters. Streaming platforms gain a new behavioral signal to sell ad inventory at premium rates based on individual engagement rather than broad demographics.
Signal from awfulannouncing.com · Manny Soloway · read the original.
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