Covers streaming and measurement. Bylines at awfulannouncing.com. Desk record: 6 signals cited since August 2026, 5 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Bloomberg’s Hannah Miller reports that a Seahawks-Patriots Super Bowl rematch kicked off the NFL season on a Wednesday, drawing more than 25 million viewers across NBC and Peacock.
Awful Announcing’s Manny Soloway reports that NBC will have Nielsen measure Peacock streaming for NFL and MLB Wild Card games, replacing its Adobe Analytics-based Total Audience Delivery metric with a single Nielsen number.
Sep 10Nielsen told networks that mixing its metrics with internal or third-party data for comparative press statements “is not permissible.” NBC is likely most affected, since it regularly combines Nielsen ratings with Adobe Analytics streaming data for Peacock viewership claims.
Aug 30Awful Announcing’s Manny Soloway reports that BZZR will stream all three LA Rams preseason games free across several US states plus Australia and Mexico, marking the first time an NFL team has partnered with a free streamer.
Aug 24Awful Announcing’s Manny Soloway reports that The Seahawks are first to use Dolby OptiView, which cuts stream latency and lets partners target ads based on viewer behavior. NFL+, Endeavor Streaming, Kiswe and ViewLift are also adopting it.
Aug 19