Why it matters. Buyers and platforms now have a shared reference point for interoperability, setting the terms other IP-advertising standards efforts will be measured against.
Signal from advanced-television.com · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.
Madison and Wall forecasts global ad spend growing 11 percent YoY in 2026 to top $1.3 trillion, with North America at 38 percent of that total and US revenues up 13 percent, led by search, social and commerce.
German ad tech firm Virtual Minds is building a layer to connect linear and CTV sales silos rather than replacing broadcasters’ existing systems.