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Edison: Spotify overtakes Apple as top podcast app, YouTube close behind

Edison Research’s Q2 tracker shows Spotify now the most-used podcast app at 24%, ahead of Apple’s 21%, with YouTube at 18%. A year earlier Apple led at 25% and Spotify trailed at 15%.

Why it matters. Half of listeners now start their search for a podcast on YouTube or Google rather than inside an app, so producers who skip YouTube risk being undiscoverable.

Signal from insideradio.com · read the original.

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