eMarketer’s Marisa Jones reports that pause ads complement video spots by catching viewers at a moment of attention, turning the awareness built by video into purchase intent.
Signal from emarketer.com · Marisa Jones · read the original.
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Continue free →Deadline’s Max Goldbart, Jesse Whittock and Stewart Clarke report that MIPCOM drew 10,000 attendees and 3,000 buyers, with TV executives publicly drawing lines against YouTube even as Skydance’s merged Paramount-WBD sales units and a newly enlarged Banijay worked the Croisette.
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