Covers streaming and measurement. Bylines at emarketer.com. Desk record: 32 signals cited since August 2026, 27 published, first to report 2. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
eMarketer’s Marisa Jones reports that Instagram is courting YouTube creators as part of its effort to make long-form video stick on the platform.
eMarketer’s Marisa Jones reports that Gemini has hit 1 billion monthly users, and Google is now building advertising directly into AI-powered discovery features rather than treating chat as a separate, ad-free product.
Nov 2eMarketer’s Marisa Jones reports that off-cycle political advertising is competing with holiday marketers for TV and CTV inventory, pushing up prices during a critical shopping window.
Oct 27eMarketer’s Marisa Jones reports that FAST platforms keep drawing more viewers, but advertiser spending on the format isn’t climbing at the same pace, leaving a widening gap between audience growth and ad dollars committed.
Oct 21Adweek’s Bill Bradley reports that Clear Channel Outdoor, now private after Mubadala Capital’s $6.2 billion acquisition, has named former Univision CEO Wade Davis as CEO and executive chairman and ex-Paramount ads chief John Halley as chief commercial officer, replacing outgoing CEO Scott Wells.
Oct 18eMarketer’s Marisa Jones reports that Walmart-owned Vizio launched more than 40 creator-led channels, including one from MrBeast, on its free ad-supported WatchFree+ service, following YouTube’s similar push into linear-style creator series on CTV.
Oct 15eMarketer’s Marisa Jones reports that holding company consolidation, led by Publicis, Omnicom, and WPP, is concentrating agency business at the top while smaller independent shops struggle to compete for the same accounts.
Oct 15eMarketer’s Marisa Jones reports that pause ads complement video spots by catching viewers at a moment of attention, turning the awareness built by video into purchase intent.
Oct 15eMarketer’s Marisa Jones reports that Skydance’s combined portfolio, now spanning Paramount’s networks and studios alongside its own assets, is producing only modest ad revenue gains despite the company’s much larger scale.
Oct 15eMarketer’s Marisa Jones reports that millennials remain central to marketers’ 2026 plans given their media mix, though the article’s underlying data points were not included in the excerpt provided here.
Oct 13eMarketer’s Marisa Jones reports sports video ads are nearing a 97% completion rate, underscoring why advertisers keep chasing live sports audiences.
Oct 10eMarketer’s Marisa Jones reports that OpenAI has introduced visual ad formats inside ChatGPT, expanding beyond text-based placements as it builds out a commercial layer for the chatbot.
Oct 6eMarketer’s Marisa Jones reports that broadcasters are pushing sports ad prices higher as they work to recoup soaring media rights fees.
Oct 3eMarketer’s Marisa Jones reports that Netflix will make pause ads available programmatically across the UK and wider EMEA region starting next month, unveiled at its first UK Upfront, with expanded demographic targeting by household composition and income.
Sep 27eMarketer’s Marisa Jones reports that Google is updating AI Max reporting to show marketers more detail about how their search ads get delivered across AI-powered surfaces.
Sep 25MediaPost’s Wayne Friedman reports that NFL opening week averaged 19.5 million viewers per Nielsen, down 13% from last year’s 22.3 million even with two extra games added. Stripping out four early Sunday afternoon windows, the week actually rose 2% to 21.9 million.
Sep 19EMARKETER’s exclusive data shows online video’s attention levels are closing in on linear TV, long considered the gold standard for ad attention.
Sep 14eMarketer’s Marisa Jones reports that streaming ad loads climbed 18% as platforms pack in more commercial minutes per hour, narrowing the gap with linear TV’s traditional load.
Sep 9EMARKETER’s latest coverage frames Twitch as a platform where viewers stay deeply engaged, a quality that stands out to advertisers weighing where to spend limited livestreaming budgets.
Sep 3eMarketer’s Marisa Jones reports that OpenAI’s advertising business has reportedly reached a $1 billion annualized run rate, according to reports cited by EMARKETER.
Sep 1eMarketer’s Marisa Jones reports that Google is pushing its Demand Gen ad format toward travel marketers, positioning it as a way to reach browsing travelers across Search, YouTube, Discover, and Gmail.
Aug 30eMarketer’s Marisa Jones reports that AI search sends publishers better visitors — more time on site, deeper engagement. But the volume is so small next to conventional search that the revenue impact barely registers.
Aug 26eMarketer’s Marisa Jones reports that CTV inventory is hitting a ceiling on impressions, so advertisers can’t just buy more of the same audience. The real gains now come from finding incremental reach beyond what linear and existing CTV buys already deliver.
Aug 16eMarketer flags streaming home screens as a high-visibility, underused ad touchpoint before viewers even pick content. For CTV sellers, it’s a new inventory pitch; for buyers, another format to evaluate on attention and measurement.
Aug 15Rising subscriber churn across streaming services is making it harder for marketers to rely on stable, addressable audiences when planning campaigns. As viewers hop between services, buyers face more waste and less certainty that their target audience is even watching.
Aug 13