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ESPN’s app-exclusive content now lives inside YouTube TV

Awful Announcing’s Drew Lerner reports that YouTube TV rolled out “ingestion” of app-exclusive ESPN content, letting subscribers access all live ESPN events and library shows like 30 for 30 directly in the channel guide.

Why it matters. ESPN loses direct visibility into the viewing habits of YouTube TV subscribers who now have little reason to ever open the ESPN app.

Signal from awfulannouncing.com · Drew Lerner · read the original.

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