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EX.CO exec: agentic AI hasn’t transformed ad buying yet

EX.CO’s Paul Jelinek says agentic advertising talk at Cannes outpaced reality, and that CTV programmatic today resembles online video’s state roughly eight years ago. He expects a major programmatic transformation within two years as scaling sales teams stops working.

Why it matters. CTV publishers must shift from hiring more salespeople to deploying yield-management technology as programmatic auctions mature.

Signal from therebooting.com · Brian Morrissey · read the original.

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