F1 and Consumable launch US audio ad network for racing fans

Advanced Television reports that Formula 1 and Consumable have launched the F1 Audio Network in the US, a sound-on ad product running across mobile apps and Consumable’s wider audio ecosystem, powered by its PODiQ identity technology.

Why it matters. Brands get a new addressable audio channel to reach F1 fans beyond race broadcasts, with Consumable’s identity tech making listeners targetable at scale.

Signal from advanced-television.com · read the original.

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