FAST sports programming outpaces channel growth by 2-to-1
Nielsen reports that Gracenote data shows FAST sports channels rose 13.8% year over year, but unique program titles jumped 31.2% and individual games climbed 37.5%. Existing channels are packing in far more content rather than just multiplying.
Why it matters. Programmers competing for FAST viewers will need to win on volume and variety of live sports content, not just on launching new dedicated channels.
Based on reporting by advanced-television.com · nielsen.com.
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