Fixated buys Studio71, forms 1,000-plus creator network

Variety’s Todd Spangler reports that Fixated has acquired Studio71’s North American creator business from ProSiebenSat.1, combining talent representation, production, distribution and monetization under one roof to form a network of more than 1,000 creators.

Why it matters. Advertisers seeking scaled creator inventory now negotiate with one consolidated entity instead of separate agencies, where Fixated controls talent from upload to nine-figure business.

Signal from variety.com · Todd Spangler · read the original.

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