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Flexcar’s single Netflix ad spikes site traffic 22x

A one-time Flexcar spot during Netflix’s lone Thursday Night Football broadcast drove site traffic up as much as 22 times baseline, crashing Flexcar’s website for about an hour and lifting organic search 156 percent.

Why it matters. Advertisers now have fresh proof that a single high-visibility live-sports placement on Netflix can outperform sustained national campaigns, strengthening the case for scarce marquee inventory.

Signal from advanced-television.com · read the original.

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