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Forbes joins Google’s paid AI pilot as referral traffic drops 45%

Digiday’s Jessica Davies reports that Forbes has joined Google’s paid News AI pilot, giving Google expanded content rights in exchange for payment plus citation data on how its content performs across AI-driven discovery experiences.

Why it matters. Publishers gain a data channel into AI-driven discovery just as referral traffic erosion forces them to build loyalty metrics that don’t depend on the page view.

Signal from digiday.com · Jessica Davies · read the original.

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