Fox CEO chalks up Fox News ratings slide to viewer fatigue, not defections
TheWrap’s Kayla Cobb reports that Fox Corp posted first-quarter revenue of $4.57 billion, up 22% year-over-year, as CEO Lachlan Murdoch attributed Fox News’s 27% total-day viewer drop to fatigue rather than audience loss to CNN or MS NOW.
Why it matters. Advertisers buying Fox News inventory now face a ratings story the network frames as cyclical fatigue rather than competitive erosion, shaping how they price upcoming news-cycle spend.
Signal from thewrap.com · Kayla Cobb · read the original.
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