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Fox Creator Studios backs TikToker Josh Richards’ sketch show for season two

Fox Creator Studios has co-produced season two of Read the Room, a sketch series creator Josh Richards financed himself in 2024.

Why it matters. Studios gain a proven pipeline into creator-built audiences, betting that Hollywood machinery can scale what independent creators already built without one.

Signal from The Ankler · Natalie Jarvey · read the original.

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IAB’s Creator Fronts exposes how fractured creator ad budgets remain

At the IAB’s inaugural Creator Fronts, the trade group forecast creator ad spending will eclipse $44 billion this year and pushed for standardized ways to find, contract and measure creators.

Perplexity builds out creator-marketing role with multi-million budget

Perplexity quietly filled a creator-marketing lead role paying $175,000 to $225,000, overseeing campaigns past 100 creators and reviewing “builds” made with Perplexity Computer for authenticity, per Digiday.

Giggly Squad podcast lands SiriusXM deal after $150M bidding war

Hannah Berner and Paige DeSorbo signed a new multi-year deal with SiriusXM for their podcast Giggly Squad. Three suitors competed for the show, with offers reaching $150 million before SiriusXM won out, per The Ankler’s reporting.