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Google takes AI Search ads global as core search growth cools

TechCrunch’s Lauren Forristal reports Google is expanding AI mode ads internationally, announced on Alphabet’s third-quarter call as Search ad growth slowed to 12% year over year, down from 19% in Q1.

Why it matters. Advertisers get a new global inventory source just as Google’s core search ad engine shows sustained deceleration.

Signal from techcrunch.com · Lauren Forristal · read the original.

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