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Lauren Forristal

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Coverage

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Google takes AI Search ads global as core search growth cools

Google takes AI Search ads global as core search growth cools

TechCrunch’s Lauren Forristal reports Google is expanding AI mode ads internationally, announced on Alphabet’s third-quarter call as Search ad growth slowed to 12% year over year, down from 19% in Q1.

Streaming

A timeline of the Paramount-Warner Bros. Discovery megadeal

TechCrunch’s Lauren Forristal recaps how Paramount beat Netflix’s $82.7 billion bid with a $111 billion offer for Warner Bros. Discovery, surviving a 12-state antitrust lawsuit and a judge’s pause before closing on October 6.

Oct 13
Streaming

Paramount and Warner Bros. Discovery will rebrand as Skydance

TechCrunch’s Lauren Forristal reports that Paramount and Warner Bros. Discovery will operate under the Skydance name once their roughly $110 billion merger closes October 6, combining Paramount+, HBO Max, CBS, CNN, MTV, and other networks.

Oct 5
Creators

Instagram to throttle reach of undisclosed AI influencer profiles

TechCrunch’s Lauren Forristal reports that Instagram is renaming its “AI creator” label to “AI-generated profile” and will reduce reach for creators who fail to disclose AI-generated people on their profiles.

Sep 1