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Google search growth slows as AI Mode cannibalizes ad revenue

Adweek’s Kendra Barnett reports that Alphabet’s Q3 search revenue growth decelerated to 12%, down from 17% last quarter, as executives blamed AI Mode’s lower ad monetization alongside forex and Asia-Pacific spending dips.

Why it matters. Advertisers should expect Google to push ad load deeper into AI Mode and AI Overviews as the company works to offset search’s monetization gap.

Based on reporting by adweek.com — Kendra Barnett · adexchanger.com — James Hercher.

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