medianexis.

Gracenote brings show-level content data to The Trade Desk in first DSP deal

Nielsen reports that Gracenote, Nielsen’s content intelligence unit, is integrating its content IDs, metadata and taxonomy directly into The Trade Desk, marking its first demand-side platform partnership.

Why it matters. Buyers on The Trade Desk gain program-level targeting and reporting across connected supply partners without having to route spend through Gracenote’s direct SSP integrations.

Signal from nielsen.com · read the original.

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