medianexis.

GroupM: retail media now 11% of all ad spend, set to grow 60% by 2027

GroupM estimates global retail media ad revenue hit $88 billion in 2021 and will reach $101 billion this year, representing 18% of digital advertising and 11% of total ad spend.

Why it matters. Brands and agencies will keep shifting budget into retailer walled gardens as retail media outgrows the broader digital ad market.

Signal from insideradio.com · read the original.

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In-store retail media to stay under 1% of ad spend through 2028

eMarketer projects in-store retail media spend will top $1 billion by 2028, growing faster than online formats through 2027, yet still make up less than 1% of total omnichannel retail media ad spending.

Sam’s Club adds predictive targeting, claims 94% accuracy on P&G test

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Sam’s Club Connect launches predictive targeting for future, not past, purchases

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