Sam’s Club Connect launches predictive targeting for future, not past, purchases
Sam’s Club Connect debuted tools that predict future purchases rather than retarget past ones, including churn-prevention segments and audiences likely to buy big-ticket items like TVs based on adjacent category signals.
Why it matters. Brands gain a new currency for claiming ROAS on sales that haven’t happened yet, shifting retail media proof from historical attribution to predictive modeling.
Signal from adexchanger.com · James Hercher · read the original.
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