GTA VI’s Netflix premiere rewrites the gaming attention playbook
ExchangeWire reports that Rockstar’s GTA VI trailer premiered exclusively on Netflix for six hours, driving 31.1 million views in four days, over 100,000 new US sign-ups, and a 436% pre-order jump, all with minimal television buying.
Why it matters. Rival publishers in the surrounding launch windows face inflated costs for reaching gaming audiences as demand concentrates around GTA VI’s November release.
Signal from exchangewire.com · read the original.
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