medianexis.

Hey Hoser! YouTube unveils nine-show Canadian creator slate at TIFF

Tubefilter’s Sam Gutelle reports that YouTube announced nine original programs from Canadian creators at a TIFF-adjacent event, spanning sports, food, reality and scripted comedy. Kareem Rahma will also bring Subway Takes north of the border with Subway Takes Toronto, set to premiere in 2027.

Why it matters. By letting creators keep IP and audience ownership, YouTube sets a template for originals that avoids the licensing structure that sank its earlier originals push.

Signal from tubefilter.com · Sam Gutelle · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →
A consultant built a free tracker for local TV stations’ YouTube performance

A consultant built a free tracker for local TV stations’ YouTube performance

TVREV reports that consultant Mike VanZetta built PiZetta News Tracker, a tool using the YouTube API to track local TV stations’ views, subscribers and output, after being inspired by Facebook’s old CrowdTangle tool and built with vibe coding.

TVREV: brands should build owned media, not just rent reach

TVREV: brands should build owned media, not just rent reach

TVREV’s Emanuele Landi argues brands must build their own owned media formats and IP rather than only renting attention across fragmented platforms, citing Duolingo, the Sidemen and WeRoad as cases of brands turning audiences into owned businesses.

Evan Shapiro’s report maps sports fandom’s shift to social and creators

Evan Shapiro’s report maps sports fandom’s shift to social and creators

Media War & Peace’s Evan Shapiro reports that leagues and platforms will generate more than $115 billion this year even as sports rights fragment across paywalls, pushing fans toward creators, clips and highlights on social platforms.