Covers creators and streaming. Bylines at tubefilter.com. Desk record: 15 signals cited since August 2026, 12 published. Updated September 18, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
YouTube and research firm NRG’s new Culture and Trends Report finds 67% of 14-to-44-year-olds watch more channels no one they know watches, versus five years ago, while theatrical release awareness fell nearly 10% since 2017.
Sep 14Twitch’s State of Gaming 2026 report tallies 8.6 billion hours of gaming watch time from January through September.
Sep 11Burger King spotted Rhett and Link’s unpaid Whopper taste-test segment on Good Mythical Morning and built a formal deal around it.
Sep 11Starting October 30, Google will let alcohol brands use personalized targeting on YouTube, ending a longstanding restriction.
Sep 7T-Series topped Tubefilter’s weekly Global Top 50 with 778.8 million views, pushing its lifetime total to 353.2 billion.
Sep 1Netflix is spending heavily to sign top YouTube creators, but new Apptopia mobile data shows the reach imbalance between the two has flipped since January.
Aug 30At the Edinburgh TV Festival’s MacTaggart Lecture, YouTube EMEA VP Pedro Pina opposed a proposed U.K. Media Bill that would force YouTube to boost recommendations for BBC and ITV content, arguing it would suppress independent creators.
Aug 29YouTube is rolling out its always-on Stations format, first tested with music at Coachella, to creator content, media channels, and podcasts, positioning it as a native FAST rival to Netflix and Tubi.
Aug 25CazéTV parent LiveMode, fresh off record YouTube concurrency during the 2026 World Cup, will stream a free weekly Premier League match on YouTube in Brazil and Portugal via deals with ESPN and DAZN.
Aug 22Kick founders Bijan Tehrani and Ed Craven officially launched Club, a superfan platform bundling subscriptions, tipping, paywalled content and an in-app currency. It exits beta with 100,000 members and paid $10 million for the Club.com domain.
Aug 19YouTube and Variety will debut new Ziwe and Brave Wilderness projects at TIFF’s Market, with both becoming YouTube exclusives. It’s YouTube’s latest push to plant creators inside Hollywood’s traditional gatekeeping institutions.
Aug 15