Covers creators and measurement. Bylines at tubefilter.com. Desk record: 28 signals cited since August 2026, 23 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Tubefilter’s Sam Gutelle reports that Beast Industries and Mastercard are launching co-branded card programs, experiences and education tools for creators, building on Mastercard’s existing creator debit card.
Tubefilter’s Sam Gutelle reports that YouTube and AliExpress struck a global affiliate deal, letting creators in the US, Brazil, Germany, and the UK earn commissions on tagged products.
Oct 22Tubefilter’s Sam Gutelle reports LinkedIn unveiled Advice Sessions, letting professional creators schedule and run paid consultations in-app, with Stripe payments for Business Premium subscribers paying $59.99 monthly, booking clients within a 30-day window.
Oct 18Tubefilter’s Sam Gutelle reports that U.K. creator-economy financier Electrify, backer of YouTube hitmakers like Veritasium, has hired former VICE programming head Al Brown to lead editorial and ex-YouTube EMEA operations chief Patrick Walker to lead strategy.
Oct 18Tubefilter’s Sam Gutelle reports that Meta banned ByteDance from advertising on its apps in seven countries, retaliating after TikTok blocked Meta ads urging it to adopt safety features from Meta’s multibillion-dollar settlement with U.S. attorneys general.
Oct 10Tubefilter’s Sam Gutelle reports that T-Series led the Global Top 50 YouTube channels for the week of October 4 with 974.7 million views, surpassing 358 billion lifetime views.
Oct 6Tubefilter’s Sam Gutelle reports that ShopMy launched Spotlights, which repurposes top-performing creator content into paid ads inside Meta’s Partnership Ads and TikTok’s Spark Ads.
Oct 1Tubefilter’s Sam Gutelle reports that YouTube paranormal duo Sam and Colby are bringing their annual Hell Week Halloween documentaries to Netflix starting in October 2026.
Sep 25T-Series logged 985.1 million weekly views to stay atop Tubefilter’s Global Top 50, on pace for a month-long reign, while kids’ content fills six of the next seven spots and 37 of the top 50 channels lean on YouTube Shorts.
Sep 22Tubefilter’s Sam Gutelle reports that YouTube announced nine original programs from Canadian creators at a TIFF-adjacent event, spanning sports, food, reality and scripted comedy. Kareem Rahma will also bring Subway Takes north of the border with Subway Takes Toronto, set to premiere in 2027.
Sep 21Tubefilter’s Sam Gutelle reports that Streams Charts’ new Audience Geo & Demographics tool shows 28% of Twitch’s audience is U.S.-based versus 15% on Kick and 14% on YouTube Gaming.
Sep 14Tubefilter’s Sam Gutelle reports that YouTube and research firm NRG’s new Culture and Trends Report finds 67% of 14-to-44-year-olds watch more channels no one they know watches, versus five years ago, while theatrical release awareness fell nearly 10% since 2017.
Sep 14Tubefilter’s Sam Gutelle reports that Twitch’s State of Gaming 2026 report tallies 8.6 billion hours of gaming watch time from January through September.
Sep 11Tubefilter’s Sam Gutelle reports that Burger King spotted Rhett and Link’s unpaid Whopper taste-test segment on Good Mythical Morning and built a formal deal around it.
Sep 11Starting October 30, Google will let alcohol brands use personalized targeting on YouTube, ending a longstanding restriction.
Sep 7Tubefilter’s Sam Gutelle reports that T-Series topped Tubefilter’s weekly Global Top 50 with 778.8 million views, pushing its lifetime total to 353.2 billion.
Sep 1Tubefilter’s Sam Gutelle reports that Netflix is spending heavily to sign top YouTube creators, but new Apptopia mobile data shows the reach imbalance between the two has flipped since January.
Aug 30At the Edinburgh TV Festival’s MacTaggart Lecture, YouTube EMEA VP Pedro Pina opposed a proposed U.K. Media Bill that would force YouTube to boost recommendations for BBC and ITV content, arguing it would suppress independent creators.
Aug 29Tubefilter’s Sam Gutelle reports that YouTube is rolling out its always-on Stations format, first tested with music at Coachella, to creator content, media channels, and podcasts, positioning it as a native FAST rival to Netflix and Tubi.
Aug 25Tubefilter’s Sam Gutelle reports that CazéTV parent LiveMode, fresh off record YouTube concurrency during the 2026 World Cup, will stream a free weekly Premier League match on YouTube in Brazil and Portugal via deals with ESPN and DAZN.
Aug 22Tubefilter’s Sam Gutelle reports that Kick founders Bijan Tehrani and Ed Craven officially launched Club, a superfan platform bundling subscriptions, tipping, paywalled content and an in-app currency. It exits beta with 100,000 members and paid $10 million for the Club.com domain.
Aug 19Tubefilter’s Sam Gutelle reports that YouTube and Variety will debut new Ziwe and Brave Wilderness projects at TIFF’s Market, with both becoming YouTube exclusives. It’s YouTube’s latest push to plant creators inside Hollywood’s traditional gatekeeping institutions.
Aug 15