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IAB proposes three-tier framework for crediting AI-driven purchases

AdExchanger reports that the IAB’s new AI-Era Attribution Blueprint splits AI-involved purchases into human-owned, AI-assisted and AI-executed conversions, with sub-types for how much the AI shaped intent versus choice.

Why it matters. Advertisers lose a reliable read on attribution until a standard for crediting AI-assisted and AI-executed purchases is actually adopted industry-wide.

Signal from adexchanger.com · read the original.

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