Pillsbury’s “So Many Layers” ad dominates baking category TV spend
The Measure’s Eleanor Semeraro reports that iSpot SAGE data shows Pillsbury capturing 67.3% of cross-platform spend and 76.1% of impressions in the baking category since September 1, with its new ad scoring nearly 73% purchase intent.
Why it matters. Advertisers in the category can use iSpot’s network-level indexing to shift broadcast dollars toward cable networks that reach women 35-49 more cheaply per impression.
Signal from The Measure · Eleanor Semeraro · read the original.
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