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Morning shows sponsor few YouTube videos despite big audience affinity

TVREV’s John Cassillo reports that Chartbeat data shows Today, GMA and CBS Mornings sponsored just 126 YouTube videos this year, mostly travel and finance. Yet only 6.8% of their social videos carry sponsorships despite viewers showing huge shopping affinity.

Why it matters. Brands outside travel and finance can use video intelligence data to target underpenetrated morning-show audiences before holiday spend locks in.

Signal from TVREV · John Cassillo · read the original.

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