Why it matters. Buyers and sellers can point to the rules as an industry standard, but nothing stops holdouts from ignoring them since compliance carries no penalty.
Signal from emarketer.com · Lisa Haiss · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →Ronan is always on the case with new insights-- this time his piece on Justice Brinkema’s ruling forces Google to open AdX, add Prebid interoperability and stop tying AdX to DFP, but skips forced divestiture. Sources tell Digiday the deeper moats around demand, signals and measurement remain intact.
American Public Media’s new Inform Media Network unites 33 public radio stations’ livestream and podcast inventory, over 55 million monthly impressions, into one national buy, with measurement from Magellan AI and infrastructure from StreamGuys.
Smart TVs take 57% of U.S. open CTV programmatic spend versus 43% for mobile and tablets, per a Pixalate report. Amazon Fire TV leads large-screen share at 30%, ahead of Roku’s 18%, Samsung’s 5%, and Apple TV’s 4%.