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Continue free →Fox VP Meagan Myers argues live-event value now extends to pregame, highlights and shoulder content. Fox-commissioned MediaProbe research found World Cup pregame ads drew the highest emotional engagement, but she warns unauthorized programmatic supply threatens that premium economics.
OpenAI’s ChatGPT ad business reached a $1 billion annualized run rate in August, seven months after launch, per the Journal. Ads target conversation intent rather than cookies, and new “sponsored agent” formats let users chat directly with branded bots.
Taboola has agreed to buy UK adtech firm Dianomi for £19 million upfront, roughly $25.4 million, rising to £27 million if performance targets are met.