Why it matters. Taboola gains direct inventory access to finance-vertical publishers and advertisers like Bank of America and Charles Schwab that it didn’t previously work with.
Signal from businessinsider.com · Lara O'Reilly · read the original.
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Continue free →Fox VP Meagan Myers argues live-event value now extends to pregame, highlights and shoulder content. Fox-commissioned MediaProbe research found World Cup pregame ads drew the highest emotional engagement, but she warns unauthorized programmatic supply threatens that premium economics.
OpenAI’s ChatGPT ad business reached a $1 billion annualized run rate in August, seven months after launch, per the Journal. Ads target conversation intent rather than cookies, and new “sponsored agent” formats let users chat directly with branded bots.
Criteo says its ChatGPT Ads integration now runs in 51 markets with over 2,000 brands live, and early click-through rates run two to three times higher than comparable formats.