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Taboola to acquire finance adtech rival Dianomi for up to $36.1 million

Taboola has agreed to buy UK adtech firm Dianomi for £19 million upfront, roughly $25.4 million, rising to £27 million if performance targets are met.

Why it matters. Taboola gains direct inventory access to finance-vertical publishers and advertisers like Bank of America and Charles Schwab that it didn’t previously work with.

Signal from businessinsider.com · Lara O'Reilly · read the original.

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