Instagram’s 90-minute video push gives creators a trust edge over publishers

Puck’s Julia Alexander reports that Meta is testing a longform video feature on Instagram allowing posts up to 90 minutes, letting creators cross-post from YouTube into the new “Features” tab to reach new audiences.

Why it matters. Publishers trying to reach younger and female audiences gain a new distribution channel, but creators are better positioned than news brands to exploit it.

Signal from puck.news · Julia Alexander · read the original.

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