Instagram’s longform push comes with no creator revenue share

Simon Owens’s Media Newsletter reports that Instagram is pushing creators to upload longform video despite having no YouTube-style revenue-sharing program, betting exposure alone will lure YouTubers and podcasters already monetizing elsewhere.

Why it matters. Creators retain leverage to keep their highest-value longform content on YouTube until Meta offers a comparable payout structure.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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