Instagram’s new long-form video push has no creator payment plan

The Verge’s Jess Weatherbed reports that creators are criticizing Instagram’s new Features long-form video format, launched this week, because it offers no ad-share or performance payouts like YouTube does.

Why it matters. Creators weighing where to post long-form video have no revenue incentive to choose Instagram’s Features over YouTube until Meta names a payout structure.

Signal from theverge.com · Jess Weatherbed · read the original.

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