iSpot CEO: agentic ad AI is only as good as the measurement under it
Sean Muller argues agentic advertising needs trusted measurement before AI models, since automated decisions on allocation, audience and creative are worthless without reliable data underneath. He says AI workflows will become commoditized, making data quality the real differentiator.
Why it matters. As AI workflows commoditize, measurement vendors like iSpot gain leverage by positioning trusted audience and outcomes data as the scarce input agentic buyers cannot build themselves.
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