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iSpot’s SAGE finds brand trust beats deals in Toyota’s tier 2 ads

The Measure’s Eleanor Semeraro reports that iSpot’s SAGE AI analyzed Toyota’s 2026 tier 2 ads and found brand trust themes drive higher purchase intent than financing deals, with one truck spot showing a 28-point lift among respondents citing brand affinity.

Why it matters. Automakers can use the finding to justify weighting tier 2 creative toward brand reliability messaging over pure price offers.

Signal from The Measure · Eleanor Semeraro · read the original.

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