Political ads take over CTV in key midterm swing states
The Measure’s John Cassillo reports that Madhive data shows four states had political spots account for more than 20% of CTV ads in September 2026, led by Alaska at 57.4%.
Why it matters. In low-population swing states like Alaska, CTV inventory becomes scarce as political spending crowds out other advertisers ahead of close Senate races.
Signal from The Measure · John Cassillo · read the original.
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